In 2018 we launched a large-scale advertising on-line campaign, aimed at dispelling the key myths about
crab sticks. We continued cooperation with the already familiar to our consumers TV presenter Andriy
Domansky. Moreover, consumers were able to learn how to prepare delicious dishes using the products
of their favorite brand, watching sponsored TV programs on famous Ukrainian channels, such as "1 + 1", "STB" and "Inter".