The trend for healthy living keeps growing in the world. According to Nielsen annual study, 81% of populace in Eastern Europe were trying to lose weight in 2017 by changing their diet to the healthier one. 65% of consumers in Ukraine tend to buy fatless, low in cholesterol and sugar-free food. TM "Vodniy Mir" is wide-awake of the latest trends at the market, and always moves with the times, so in autumn 2018 we decided to delight our Ukrainian consumers with a healthy entry!
Crab Sticks "Fitness" is a unique innovative product that has no analogues at the Ukrainian market, tailored to consumers who regularly keep to a diet and lead a healthy life. Crab sticks "Fitness" is unpreserved delicious snack that is much healthier than sweet bars and chips. The crabsticks contain more protein and omega 3 and fewer calories compared to standard crabsticks!
"Fitness" line includes frozen and chilled crabsticks in 2 serving sizes - 100g and 180g, so that it is convenient to take them for a walk or training and use instead of meat or fish in your favorite salads.
If you still have doubts, we will outline the main competitive advantages of the new product in figures below. The new crabsticks Fitness by TM "Vodniy Mir" contain:
- 25% less fat than standard crabsticks;
- 50% more natural fish protein than standard crabsticks;
- 12,5% more surimi - high quality fillet of white ocean fish - than standard crabsticks;
- less calories: only 93 kcal per 100 g of product;
- high protein for a healthy lifestyle and proper nutrition;
- trendy and fashionable name - Fitness